In any business, decision makers look out for technologies and techniques that are both useful and relevant to their future aspirations. They are always trying to balance the ‘shiny and useful’ side of Business Analytics. However, a lot of these results are spurned by the quality of talent that they hire to manage these aspirations.
Result – businesses never meet their true potential. In the last three decades, only businesses that have truly managed to beat competition and stay future-ready for the marketplace are the ones who understand data like no one else does; and, these are managed by a team of powerful, intelligent data scientists, analysts, researchers and certified IT engineers from the best schools of the world.
In this two part article series, you will learn how to get into this elite club of Business Analysts with Business Analytics Course in Bangalore
Analytics to Quantify Business Values
Most companies are driving their operations to achieve best of synergy between their various departments. Of all, relationships between Marketing, Sales, Operations, Finance, Customer Service and Success, and Compliance are increasingly getting complex to manage and harmonize within the current IT ecosystem. That’s where, your business analytics come into play.
With a matured business analytics, every department in the company can translate their plans into actions, and eventually into numbers in Sales and Revenues.
Analytics is Part of Organization Culture today!
How can an employee like you help your organization here with Business Analytics skills?
Take this case in example. Your company is planning to launch a new Social media campaign to announce a new product or a new brand campaign for new office in Mumbai in India. What would a conventional Marketing campaign look like?
A series of posts, branding videos, and may be a few customer testimonials. But, would you be able to measure the success/failure rate of these campaigns in advance without business analytics?
The answer is “May be”, but that’s a costly guess to experiment today.
With Analytics, Anyone can Turn into a Social Media Influencer
If you have business analytics knowledge, you can accurately take into account all of company’s business values, mission and vision statement and translate it into a powerful brand message across various Social Media platforms.
Business Analytics for Social media could improve the messaging style, choice of social media platform, length of a video campaign, email marketing support and banner advertisements across various other publications that your audiences could be most likely to be surfing! Moreover, you spend your money only on those efforts that are 100% ROI-centric. No ad wastage; no disappointments.
If you have an ambitious career roadmap for yourself, Business Analytics Courses in Bangalore is a great launch surface for you.
Continued to Part 2…