An Effective Marketing Analytics Model for Your Business

Marketing Analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward. Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. Over the years, […]

Continue reading


A Complete Guide on Getting Started With Deep Learning in Data Analytics

Welcome to the 21st Century, a century of innovations, innumerable possibilities and increasing opportunities. The world has faced the growth of population over the decades and side by side the overwhelming number of job-seekers has also increased. In this article I’m going to discuss about Data Analytics. There is a golden opportunity to make a […]

Continue reading


Why Is Machine Learning Becoming an Essential Skill?

It should be a rather easy question if we are aware of the advancements taking place in the field of artificial intelligence. Yes, machine learning has everything to do with AI; it helps a computer learn by itself so that it can adapt to new found information and make necessary changes to the program without […]

Continue reading


Statisticians, Mathematicians and Engineers are Part of HR: The Big Shift in HR is Here!

There is an epic shift happening in the HR industry. Talent management is getting replaced by the concept of People Management. Although talent scarcity is still an issue to ponder upon, engagement and empowerment have radically grown to become a point of concern. For over a decade, talent management strategies consumed all the efforts of […]

Continue reading