Analytics training for non-analytics people. This program is for executives who haven't put data in use to work for them. However, with changing times, this is becoming the need of the hour and will ensure an improvement in efficiency and ROI for the organisation.
Analytics tools like SAS, R, Big Data platforms, MS Excel (Basic and Advanced). We include ample hands- on exercises for better assimilation and to make the training interactive.
Statistical concepts (like Hypothesis tests, Regression), Predictive analytics (like Churn prediction, Time series forecasting) and Marketing concepts (like Segmentation, Branding, Conjoint). Our focus here is not only to explain analytic concepts but also ensure understanding the applicability and usage of these.
Marketing Analytics, Retail Analytics, Customer lifecycle management Analytics, Financial Analytics, Risk Analytics. We deploy case studies on your data to ensure practical understanding and application into different business areas.
The course content and teaching style of faculty makes a new-bee like me feel comfortable and confident with Stats and R, and the case studies help one develop a business acumen and analytical approach.