An Effective Marketing Analytics Model for Your Business

Marketing Analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward. Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. Over the years, […]

Continue reading


A Complete Guide on Getting Started With Deep Learning in Data Analytics

Welcome to the 21st Century, a century of innovations, innumerable possibilities and increasing opportunities. The world has faced the growth of population over the decades and side by side the overwhelming number of job-seekers has also increased. In this article I’m going to discuss about Data Analytics. There is a golden opportunity to make a […]

Continue reading


Why Is Machine Learning Becoming an Essential Skill?

It should be a rather easy question if we are aware of the advancements taking place in the field of artificial intelligence. Yes, machine learning has everything to do with AI; it helps a computer learn by itself so that it can adapt to new found information and make necessary changes to the program without […]

Continue reading


Big Data and IOT Amalgamation to Pave Way for Smarter Cities

With thousands of people regularly migrating to urban areas in search of better lifestyle, it is just a matter of time that every city will embrace the powers of big data and IoT (Internet Of Things). Cities will get safer, modernised and highly connected. Research and Advisory firm Gartner estimated over 9.7 billion devices will […]

Continue reading