Rapid advancements in the field of digital technology have been instrumental in making our world both smarter and more efficient. We cannot imagine ourselves without the sophisticated gadgets and the internet has become ever the more useful. As a result, a massive volume digital data is being generated at a significantly fast pace (2.5 quintillion bytes of data every day!).
For businesses, untapping the potential of data has become vital for growth and thereby business analytics has become indispensable for any business organization. At a time when digital transformation is sweeping through industries and having a data driven strategy is the need of the hour for businesses, seeking a career in business analytics can be truly beneficial!
Impressive market conditions
According to the latest reports by Zion Market Research, the global business analytics market is expected to reach USD 93.3billion by 2025 with an impressive CAGR of 6.4% between 2019-2025!
Such an impressive market condition makes the field of business analytics ripe with opportunities. The more the market will grow, the more will be the demand for skilled business analysts and the more will be the rewards for talented business analysts.
Moreover, in countries like India where there is a drive for aggressive digital transformation, the demand for business analysts is huge. With government’s increased efforts for digitalization of core industrial segments, the demand is only expected to increase. Thus, this is perhaps the best possible time for getting enrolled in a Business analytics certification course in India and kickstarting your career.
Applicable to a variety of fields
One of the greatest benefits of business analytics is that its application is not limited to only a number of fields. Rather it is being utilized by business belonging to a wide variety- e-commerce, finance, banking, manufacturing, healthcare, logistics, sports, media & entertainment etc. Thus, if you already have domain expertise in any one of these fields you can easily take advantage of that after acquiring business analytics skills.
Moreover, it also means that the demand for business analyst will not slow down anytime soon. You will also have the freedom of choosing your own field of interest and pursue your dream while earning handsomely.
Unrivalled job security
Increasing importance on automation has led to significant rise in the adaptation of AI. This has rendered many traditional job roles irrelevant and many fears losing their jobs in the upcoming years. However, AI is expected to make more jobs than taking away and skills like analytics have gained more prominence due to this. As a result, Business analytics enthusiast can only expect an increase in job security rather than fearing unemployment. The employability of Business analysts is very high which makes the Business analytics career field very lucrative.
Business analytics involves unlimited growth and lucrative pay packages!
Whether you want to remain a Business analyst for the most of your career or if you are planning to capitalize on Business analytics to continue up the ladder, you have plenty of options for growth and can expect handsome salary packages.
The future prospects of an experienced and skilled business analyst are great as it can lead to highly rewarding roles like Business Analytics Manager, Sr. Business Analyst and Product Owner. Depending on your expertise you can also go on to become Business associates!
Incidentally the average base pay of a business analyst in India is around Rs 662,168 per annum and depending on your experience you can earn more than Rs 100K per annum!
What skills you must posses to succeed in Business analytics?
In order to become a successful Business analyst, you must possess soft skills like-
- Communication skills
- Facilitation skills
- Investigation skills
- Collaboration skills
- Business acumen
On Top of such soft skills you will be also expected to know the usage of certain Business analytics software suits which are in demand-
Tableau is a very popular Business intelligence and analytics platform with a specialization in data visualization. The American cloud-based software company Salesforce recently acquired it in a 15.7billion USD. Tableau is being utilized by giants like Verizon and Netflix. It has also topped the Gartner’s Magic Quadrant since 2012. Hence, acquiring proficiency in Tableau can be very helpful in succeeding in business analytics.
- SAS Institute
SAS has been the leader in analytics since its inception and has the lion’s share of the analytics market. Through its innovative GUI based platform SAS Institute has garnered much popularity and is one of the easiest BA software suit out there.
Thus, get enrolled in a Business analytics certification course today and enjoy all the benefits of a very promising career!