A recent McKinsey analysis has found out that taking a data-centric approach can improve a company’s marketing return on investment (MROI) by 15-20%. Moreover, companies that utilize big data and analytics effectively also increase their productivity and profitability by 5-6% as compared to their competitors who don’t. Incredible, isn’t it? No wonder then that so […]
Month: January 2016
Is it Time for Hadoop to Say Good-Bye?
In May 2015, a study by Gartner pointed out that among the IT and business leaders that were surveyed, a little less than half had already invested in Hadoop or were planning to do so in the next two years. The rest of them, which formed the majority, had no plans to put money in […]
